Vacheron Constantin
The Adventures of the Green Man
In 2024, xydrobe partnered with Vacheron Constantin and Harrods to create "The Adventures of the Green Man", an exclusive immersive experience that reimagined luxury storytelling within the xydrobe Cinema at Harrods.
Inspired by Harrod's iconic Green Man emblem and Vacheron's spirit of discovery, the experience transformed guests from observers into the central character of an extraordinary narrative. Drawing inspiration from the wonder of A Night at the Museum, audiences journeyed through a beautifully crafted virtual Harrods after hours, uncovering hidden spaces and secret passageways normally inaccessible to visitors, while discovering the rich heritage, craftsmanship and artistry synonymous with the Maison.
Every aspect of the experience was crafted, and produced in-house by xydrobe. Our creative team developed a bespoke cinematic storyline alongside fully customised CG environments, recreating Harrods in extraordinary detail while blending fantasy with reality to create a world that felt both familiar and magical.
Presented within the xydrobe Cinema, the experience combined premium virtual reality with synchronised 4D sensory effects, including spatial audio, environmental sound, scent and atmospheric effects to create a deeply immersive, multisensory journey that brought every moment to life.
