About xydrobe

At xydrobe, we create immersive experiences that transform how audiences connect with luxury brands. From concept to completion, every virtual world is imagined, designed, and built entirely in-house by our team of artists and designers. Every environment, asset, and interaction is bespoke, crafted to reflect each client's unique vision, story, and brand identity.

By combining cinematic storytelling, cutting-edge technology, and world-class digital craftsmanship, we design multisensory experiences that blur the boundaries between the physical and virtual. Whether experienced through our individual xydrobe Pods or shared within our multi-person VR cinema, every journey is created to captivate, inspire, and leave a lasting impression. As pioneers in immersive technology, we partner with the world's leading luxury brands to bring extraordinary ideas to life, building fully customised virtual environments where storytelling takes centre stage and every detail is designed with purpose.

From it's founders, xydrobe brings together two distinct sides of the industry: world-class visual effects and luxury brand expertise. Nell spent 10 years as a VFX Producer, working across major Hollywood productions including Star Wars and Mission: Impossible at some of the world’s leading post-production studios. While Isabella spent her previous career in luxury consultancy as well as being a styling at MatchesFashion, with a deep understanding of luxury consumers, brand positioning and client relationships. This combination of cinematic production knowledge and luxury insight allows xydrobe to create experiences that are not only creatively ambitious and technically exceptional.