xydrobe at Harrods

A cinema experience link no other, previously situated on the fifth floor of the Knightsbridge landmark, xydrobe at Harrods is a state-of-the-art multisensory destination featuring a first-of-its-kind virtual reality cinema that seats up to 20 guests, and an adjacent, 50msq lounge that brands can customise.

Designed in collaboration with architectural studio Sybarite, the cinema’s cutting-edge 4D technology includes breathtaking visuals shown through the highest grade Varjo VR headsets, wind and temperature brought to life as tactile sensations, immersive surround sound, and scents, providing the world’s most coveted luxury brands with an unprecedented platform in which to storytell.

Harrods is the first International retail partner to receive a xydrobe experience in store. Since launch the cinema has housed experiences such as the exhilarating "Adventures of the Green Man' from Vacheron Constantin, and "The Ball of Dreams" by Christian Dior Parfume.