To celebrate the launch of Manolo Blahnik’s Virtual Archives, xydrobe presented 'The Craft', a multisensory experience exploring the fluid expressions of Manolo Blahnik’s design style combined with the artisanal craftsmanship of the Italian based shoe makers. ‘The Craft' was a virtual reality experience as thrilling as it was educational, physically propelling you through stunning eye level visuals, surround sound, scent and wind into unexplored locations and inspirations at the core of the brand. The viewer began at Manolo’s desk and from there, a series of portals take you on a journey through the factory floor and into a wonderful world of shoes like you have never seen them before. Within the space, guests could explore the craftsmanship behind the designs, through an exclusive physical exhibition display.

Closing out 2023, xydrobe presented 'Pause', a one-of-a-kind physical and virtual immersive experience from aesthetics, skincare and anti-inflammatory pioneer, Dr. Barbara Sturm. Guests of Pause received a fifty minute immersion into complete calm through taste, touch and sight, as well as unique access to the 'xydrobe' pod experience, a journey guided by Dr. Sturm with human eye level visuals, immersive surround sound, scent and wind. To accompany this sanctuary of calm, the physical space was transformed into a garden oasis, submerging the customer in nature.

To mark 175 years of Harrods, the brand collaborated with Vacheron Constantin as the inaugural brands to launch in our multisensory VR cinema experience on the Fifth Floor of the iconic Knightsbridge store. This experience was an immersive virtual-reality journey transporting guests across Harrods through the lens of Vacheron Constantin – brought to life by our 4D storytelling technology. 

The Exceptional Voyage placed each guest as the protagonist in a surreal and exciting adventure, exploring hidden corners of Harrods and the masterful craft of Vacheron Constantin.

Prepare to be transported through a 10-minute multisensory VR cinema experience that includes elements of scent, sound, wind and temperature. Included in your ticket to the xydrobe VR Cinema, you received access to the Harrods x Vacheron Constantin exhibition, plus a guided tour through extraordinary exclusive timepieces.

Hosted in Macy's last October, ‘The Essence of Enmei' is a multisensory VR experience inspired by Shiseido’s luxurious anti-aging Future Solution LX skincare collection and its powerful key ingredient, the Enmei Herb. Guests embarked on an immersive 4D journey to Mount Ibuki in Japan – where the Enmei Herb is grown – and into the world of Future Solution LX. Presented by xydrobe.

For over 150 years, Shiseido has offered superior products and unparalleled technologies that celebrate the art and science of beautiful skin. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation.