To celebrate the upcoming launch of Manolo Blahnik’s Virtual Archives, xydrobe presents 'The Craft', a multisensory experience exploring the fluid expressions of Manolo Blahnik’s design style combined with the artisanal craftsmanship of the Italian ateliers. ‘The Craft ’is a virtual reality experience as thrilling as it is educational, physically propelling you through stunning eye level visuals, surround sound, scent and wind into unexplored locations and inspirations at the core of the brand. The viewer begins at Manolo’s desk and from there, a series of portals take you on a journey through the factory floor and into a wonderful world of shoes like you have never seen them before.
To celebrate the opening of xydrobe London, a limited amount of complimentary tickets will be available to register guests when bookings open to this one-of-a-kind immersive experience, yet to be seen before. Each ticket provides guests with up to 45 minutes within the store containing: a private VR experience inside the xydrobe, bespoke refreshments, branded keepsakes, as well as an exclusive exhibit surrounding the virtual content.