Christian Dior

Introducing “The Fast Lane”, an adrenaline-fuelled 4D immersive experience arriving this summer, celebrating the collaboration between Christian Dior and Lewis Hamilton for the launch of their capsule collection.

Through the lense of an F1 car, prepare to transcend reality and be catapulted into the exhilarating world of Dior, coming to a Dior store in four global cities. Strap in as you race past historic landmarks and weaving through iconic architecture, drom the Eiffel Tower to Big Ben, the Duomo di Milano to the Badaling Great Wall.

Powered by xydrobe’s 4D immersive technology, this experience delivers far more than just sight and sound. See the world blur past with cinematic 360° visuals, smell the electric scent of burning rubber, feel the wind whip through your hair and the vibration of a true F1 machine.

This one-of-a-kind experience celebrates the vibrant collaboration between Dior and Lewis Hamilton, an extraordinary fusion of
fashion, speed, and innovation.

Join us at a Dior store in Milan, Miami, London, and Beijing as xydrobe transforms each city into an F1 experience unlike any other.