Harrods
X
Vacheron Constantin

To mark 175 years of Harrods, the brand collaborated with Vacheron Constantin as the inaugural brands to launch in our multisensory VR cinema experience on the Fifth Floor of the iconic Knightsbridge store. This experience was an immersive virtual-reality journey transporting guests across Harrods through the lens of Vacheron Constantin – brought to life by our 4D storytelling technology. ​

The Exceptional Voyage placed each guest as the protagonist in a surreal and exciting adventure, exploring hidden corners of Harrods and the masterful craft of Vacheron Constantin.

Prepare to be transported through a 10-minute multisensory VR cinema experience that includes elements of scent, sound, wind and temperature. Included in your ticket to the xydrobe VR Cinema, you received access to the Harrods x Vacheron Constantin exhibition, plus a guided tour through extraordinary exclusive timepieces.​​​

This experience has now ended. Visit our Live Experiences page for further collaborations to come!