Shiseido
The Essence of Enmei
In 2024, xydrobe partnered with Shiseido to create "The Essence of Enmei", a multisensory 4D virtual reality experience inspired by the House's prestigious Future Solution LX skincare collection and its legendary hero ingredient, the Enmei Herb.
Hosted at Macy's New York, the experience invited guests on a cinematic journey to Mount Ibuki, Japan, where the rare Enmei Herb is cultivated. Through a beautifully crafted bespoke virtual world, audiences explored the origins of one of Shiseido's most celebrated ingredients, discovering the brand's unique blend of Japanese tradition, scientific innovation and luxury skincare expertise.
Our creative team developed the immersive narrative alongside bespoke CG environments, recreating the natural beauty of Mount Ibuki and translating Shiseido's heritage into a compelling virtual experience that deepened customers' connection with the collection.
Powered by xydrobe's signature 4D immersive technology, "The Essence of Enmei" combined premium virtual reality with synchronised sensory effects, including spatial audio, scent, wind and atmospheric elements, creating a rich, multisensory journey that brought the story behind Future Solution LX to life.
